By Stefan Marx

Als Ende der 90er-Jahre Tony Blair und Gerhard Schröder an die Macht kamen, battle viel die Rede von Neuer Mitte und Spin Doctoring - linke Politik in neuer Verpackung. Stefan Marx, selbst aktiver Beobachter des politischen Geschehens in Berlin und London, beleuchtet die Hinterbühnen der Regierungszentralen unter Tony Blair und Gerhard Schröder. Er vergleicht den Stil der Informationspolitik der beiden Regierungschefs. Der Autor sprach dafür mit 50 Spitzenakteuren aus Polit-PR und Journalismus. Seine Untersuchung zeigt: Der Hype um den angeblich allmächtigen Spin health professional verdeckt das eigentliche Phänomen - die verzweifelte Suche der Regierenden nach Antworten auf das rasante pace der neuen 24-Stunden-Newsmedien.

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