This primary advisor on programmatic ads explains intimately how automated, data-driven ads fairly works in perform and the way the proper adoption results in a competitive virtue for advertisers, companies and media. the hot approach of planning, steering and measuring advertising and marketing should still look complicated and dangerous yet promising at as soon as to such a lot choice makers. This collaborative compendium combines confirmed experience and most sensible perform in 22 articles written by way of forty five well known specialists from all around the globe. between them Dr. Florian Heinemann/Project-A, Peter Würtenberger/Axel-Springer, Deirdre McGlashan/MediaCom, Dr. Marc Grether/Xaxis, Michael Lamb/MediaMath, Carolin Owen/IPG, Stefan Bardega/Zenith, Arun Kumar/Cadreon, Dr. Ralf Strauss/Marketingverband, Jonathan Becher/SAP and lots of extra nice minds.

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