The capitalist industry, progressives bemoan, is a chilly monster: it disrupts social bonds, erodes emotional attachments, and imposes an summary utilitarian rationality. yet what if such hallowed evaluations are thoroughly deceptive? This booklet argues that the construction of latest resources of religion and attraction is important to the dynamics of the capitalist financial system. Distinctively secular styles of allure and attachment supply sleek associations a binding strength that was once no longer on hand to extra conventional kinds of rule. Elaborating his substitute strategy via an engagement with the semiotics of cash and the family tree of economic system, Martijn Konings uncovers capitalism's emotional and theological content material so as to comprehend the paradoxical resources of unity and legitimacy that it instructions. In constructing this angle, he attracts on pragmatist notion to remodel and revitalize the Marxist critique of capitalism.

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