The effect of French thought from Baudrillard and Barthes to Virilio, Lyotard, Deleuze and Guattari within the type of post-structuralism and postmodern conception has, Arthur Kroker argues, masked its real value as an eloquent account of know-how now not as an item we will carry outdoor ourselves yet an invasive cynical strength, the place less than the signal of possessed individualism existence is enfolded in the dynamic technological language of digital fact.

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